Our Approach

action-2277292_1280

We support personal brands in growth, messaging and business opportunities.

We don't just help you to create a compelling personal brand we help you monetise through entrepreneurial ventures and commercial opportunities that rely on your brand equity not just your personal time.

We direct the right strategy and creatively direct the implementation across all platforms on and offline.

We are not just brand strategists, we are business strategists and we bring them both together.

 

We support you with: brand, messaging, appearances, endorsements, licensing, strategic partnerships, new ventures, coaching and a whole lot more.

 

Brand Positioning

businesswoman-2822607_1280

The starting point of our work together is to review all existing materials and strategy, such as social media platforms, websites, graphics and commercial activities.

We look at how to bring your true essence into everything you do and establish a point of difference, personality and authenticity.

We look at what defines you and your vision and translate that into everything you do.

We use that to determine what your brand needs to be to take you into your future and current aspirations.

This involves:

A Brandprint which is the foundation piece to your brand it defines:

  • Vision - the highest aspiration of what you are wanting to achieve and why
  • Mission - how you achieve it
  • Purpose - your most compelling "why"
  • Values - the core of what you are about
  • Promises - what you deliver on everytime
  • Benefits - what everyone will get from you
  • Beliefs - the foundation of your core premise
  • Discriminator - the single most compelling reason for people to chose your brand
  • Reasons To Believe - a collection of stories and narratives
  • Essence - one clear thought that comes through in everything that you do
  • Demographic
  • Tone of voice
  • Themes
  • Identity - look and feel/ image. Personal image, online profile and websites.

We identify what areas to develop, where the focus should be to get the desired results and how that will be achieved through a new strategy and implementation plan.

Image and styling, social opportunities and photography are all part of the brandprint and we have a team of experts to assist.

Messaging 

conference-2705706_1280
  • Telling your unique story and crafting your talks
  • Creating powerful sales copy
  • Personal styling
  • Logos
  • Graphics

Brand Elevation 

technology-3038005_1280

 We  elevate your brand and direct a strategy around partnerships, activities and opportunities.

Such as:

  • Social Media Profiles and Strategy
  • Appearances
  • Media And Press
  • Products
  • Services
  • Online opportunities
  • Fundraising
  • Strategic partnerships and relationships

 

Engineer The Business Opportunities

 

paper-3213924_1280

We help you create the best opportunities.

This includes:

  • New business ventures
  • Licensing Deals
  • Endorsement Deals
  • Strategic Partnerships
  • Funding
  • Pricing strategy
  • Sub brands
  • Franchise
  • Joint Ventures
  • Acquisitions
headshot 2

Ellie Frost

Founder & CEO

"I help people express themselves through their brand led businesses and make a positive impact.

Many personal brands are using very fragmented service providers who do not create a holistic strategy across social media, PR and business initiatives.

Having built substantial brand led businesses, I know how to develop comprehensive strategies and executions that create a legacy around personal brands through products and services that are not soley dependent on their personal appearances and monetise and extend all aspects of their brand ."

How We Work Together

We direct the right strategy and creatively direct the implementation across all platforms on and offline.

We are not just brand strategists, we are business strategists and direct the right products and services, licensing and endorsement deals to most enhance your brand.

We run a full marketing agency to take care of all your PR, social media and marketing needs.

Next Steps...

Request a skype consultation to find out how we can elevate your brand.