Why You Need A Personal Branding Strategy

The most powerful and influential leaders of today, use their personal brands to elevate themselves, their companies, their entire industries and to generate commercial opportunities.

It has never been more important to manage your personal brand for both individuals and corporations. With the rise of digital and lack of trust in institutions, personal branding is an essential modern component of any leadership or business strategy.

A strong brand establishes you as an influencer, thought leader, authority and role model. It is how you resonate more deeply with your audience and attract customers, employees and followers in more impactful ways. 

Building brand awareness is about raising your profile and positioning around solid commercial objectives. It involves consistently demonstrating your values, deeply resonating with your audience and providing opportunities for more people to engage.

We help you to create an authentic, strong personal brand that is a true expression of your values and personality in ways that resonate and connect with the right audience and enable you to leverage opportunities from.

Your brand is only partly about your image, we help you with all activities that are connected with your brand and business development. 

Your brand should inform the strategy of everything you do - what businesses you create, what agreements you enter into as well as how you communicate and show up personally.

A customer will see anything you do through your business or as a personality as a way of expressing some element of your brand. 

If you are running a business, wanting to ensure you have the best opportunities in the job market or simply want to raise your profile, personal branding is something you must consider.

Your brand is helping people decide why they follow and buy from you and why they don’t. Your brand strategy covers all marketing activities and profile as well the business activities and culture of your organisation.

We support personal brands in growth, communications and business opportunities.

 

Brand Positioning

The starting point of our work together is to review all existing materials and strategy, such as social media platforms, websites, graphics and commercial activities.

We look at how to bring your true essence into everything you do and establish a point of difference, personality and authenticity.

We look at what defines you and your vision and translate that into everything you do.

We use that to determine what your brand needs to be to take you into your future and current aspirations.

This involves:

A Brandprint which is the foundation piece to your brand it defines:

  • Vision - the highest aspiration of what you are wanting to achieve and why
  • Mission - how you achieve it
  • Purpose - your most compelling "why"
  • Values - the core of what you are about
  • Promises - what you deliver on everytime
  • Benefits - what everyone will get from you
  • Beliefs - the foundation of your core premise
  • Discriminator - the single most compelling reason for people to chose your brand
  • Reasons To Believe - a collection of stories and narratives
  • Essence - one clear thought that comes through in everything that you do
  • Demographic
  • Tone of voice
  • Themes
  • Identity - look and feel/ image. Personal image, online profile and websites.

We identify what areas to develop, where the focus should be to get the desired results and how that will be achieved through a new strategy and implementation plan.

Image and styling, social opportunities and photography are all part of the brandprint and we have a team of experts to assist.

Brand Elevation 

 We  elevate your brand through communications and PR such as:

  • Social Media Profiles and Strategy
  • Content Strategy
  • Appearances
  • Media And Press
  • Public Speaking
  • Keynote Speaking

 

We help you create the best commercial opportunities, including:

  • New business ventures
  • Licensing Deals
  • Endorsement Deals
  • Strategic Partnerships
  • Funding
  • Pricing strategy
  • Sub brands
  • Franchise
  • Joint Ventures
  • Acquisitions
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Ellie Frost

Founder & CEO

"I help people express themselves through their brand led businesses and make a positive impact.

Many personal brands are using very fragmented service providers who do not create a holistic strategy across social media, PR and business initiatives.

Having built substantial brand led businesses, I know how to develop comprehensive strategies and executions that create legacy around personal brands through products and services and monetise and extend all aspects of the brand."

How We Work Together

We direct the right strategy and creatively direct the implementation across all platforms on and offline.

We are not just brand strategists, we are business strategists and direct the right products and services, licensing and endorsement deals to most enhance your brand.

We run a full marketing agency to take care of all your PR, social media and marketing needs.

Next Steps...

Request a skype consultation to find out how we can elevate your brand.